Deirdre Boyle

Chief Customer Officer, Flybuys

Deirdre Boyle is the Chief Customer Officer at Flybuys, Australia's leading loyalty program. With over 20 years of experience in customer-centric leadership roles across financial services, she has a proven track record in driving cultural transformation, delivering digital solutions, and building purpose-led brands. Deirdre is passionate about creating exceptional customer experiences and fostering innovation to enhance member value

Day 1

9:00

Redefining CX: The Future of Customer and Cultural Transformation

How Flybuys is preparing for the next generation of customer
Putting the customer at the heart of organisation and culture
Balancing the demand of relevance and risk