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Ashley Davies

Customer Experience Manager, HillLabs

Ashley Davies is Customer Experience Manager at HillLabs, where she leads digital transformation and service initiatives that shape more intuitive, streamlined customer journeys. With a strong foundation in project delivery and continuous improvement, Ashley has helped redefine self-service in a high-trust environment. At the Summit, she’ll share lessons from HillLabs’ 15x uplift in self-service orders—highlighting what it really takes to drive adoption, efficiency, and internal alignment.

Day 2

Roundtable A: Embedding Self-Service for improved customer outcomes: Lessons from a 15x Uplift

  • What does it take to embed self-service that customers actually use?

  • How HillLabs reimagined their digital journey to achieve a 15x increase in self-service orders

  • Balancing speed, satisfaction, costs and internal expectations—what data, insights, and conversations help drive and sustain self-service initiatives? 

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