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Marie-Eve Bacon

Regional Sales Director, Salesforce

Marie-Eve Bacon is Regional Sales Director at Salesforce, where she helps leading organisations harness the power of data and AI to deepen customer engagement and drive business performance. With extensive experience in digital transformation and CX leadership across New Zealand, Marie-Eve champions ethical innovation—balancing cutting-edge capability with trust, governance, and customer empathy. At the Future CX Summit, she joins the conversation on how to embed human-centred values into AI-powered experiences that deliver real results at scale.

Day 1

9:50

Panel: Making AI Work for Real Customers - Balancing AI Integration with Human-Centered Values

  • Avoiding over-automation or poor AI implementation that undermines trust or cultural appropriateness

  • What’s actually delivering results in AI-powered CX across NZ

  • Governance and ownership: who’s responsible for AI performance and risk?

  • Driving and building trust throughout the customer journey

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